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5 ways technology enhances guest experience in Roomspace serviced apartments

Providing an all-in-one property management system that’s dedicated to serviced apartments, res:harmonics has a carefully curated suite of software that helps operators like Roomspace improve guest experience simply and effectively. 

Roomspace is the oldest corporate housing brand in the UK providing high-quality, fully-furnished and spacious serviced apartments for over 25 years. Having initially developed its own in-house serviced apartment software, Roomspace eventually found its technology to lack modern integrations. Roomspace partnered with res:harmonics serviced apartment property management system; together, we’ve taken guest experience to the next level. 

  1. Seamless communication

Bespoke communication channels impress guests long before arrival and way after check-out. Think personalised pre-arrival information with advice on directions, local restaurants and travel options. A direct line to management and maintenance to solve any queries mid-stay. Post-stay emails with loyalty discounts suited to guest preferences. 

With automated communication, serviced apartment managers wow guests no matter their location or preferred language. Roomspace has over 450 high-quality units across 35 locations in the UK, Spain and Portugal, that caters to a wide range of international business travellers. By automatically translating their respective languages, res:harmonics serviced apartment software enables Roomspace teams to communicate with guests and staff in real-time. Meanwhile, apartment rates can also be set and viewed in multiple currencies. 

  1. Booking engine 

A poor check-out experience or complicated booking process may lead guests to abandon a reservation. On the flip side, a slick, speedy and secure booking engine boosts conversion and guest experience. 

res:harmonics not only builds direct booking portals with incredible images, essential property information and personalisation options, we also customise portals to specific requirements. Roomspace had an existing website, but they needed to modernise their technology. Working with website4bookings, an accommodation-focused website developer founded by Roomspace’s Director of Marketing Christopher McCrow, res:harmonics customised its serviced apartment booking software to highlight Roomspace’s key values of guest comfort and quality. The new portal also maximised SEO exposure, optimised site content and included automated enquiry features, giving Roomspace managers greater control over customer journeys. 

  1. Customer relationship management 

Building long-lasting guest relationships is essential for repeat custom. A CRM (Customer Relationship Management) tracks customer preferences by automatically logging guest booking activities, storing their correspondence and noting any previous issues or concerns.

res:harmonics offers an in-built CRM or it can be integrated with a pre-existing Customer Relationship Management. Roomspace was adept at using HubSpot’s CRM and worked to integrate the two systems with res:harmonics flexible API feed, with website4bookings developing the data connection. As such, they have a better understanding of customers' travelling habits and can provide a customised experience with appropriate rate discounts and room upgrades. 

  1. Guest portal 

Whether via a downloadable app or an in-apartment tablet, res:harmonics guest portal facilitates a fantastic guest experience by giving customers control over their stay. For example, guests can digitally book a gym class, extend their stay or report a maintenance issue with a touch of a button. These digitised processes also streamline operations. 

res:harmonics guest portal works across all devices and gives guests access to everything they need during their stay. We also let operators add their own touch. For instance, website4bookings customised the res:harmonics guest portal, creating a digital concierge function for Roomspace’s corporate clients, complete with helpful videos for self check-in across their 35 locations. 

  1. Housekeeping automation 

Long before anyone had even heard of Covid-19, Roomspace treated cleanliness as a core pillar to its offering. But with res:harmonics automated housekeeping software, cleanliness has been optimised even more. 

In advance of their stay, Roomspace guests can select their cleaning preferences, such as having a weekly linen and daily towel change. No matter their location, management can remotely set cleaning rotas, assign tailored checklists and send temporary room access to maintenance staff. Housekeeping staff follow guest’s personalised preferences, upload photos for quality assurance and log cleaning times for insightful management data. In short, automated housekeeping software provides serviced apartment guests and management full control over their cleaning preferences. 

Deliver impeccable guest experience 

When it comes to guest experience in serviced apartments, property management software changes the rules of the game. From streamlined booking processes and slick communication channels to digital guest apps and automated housekeeping, serviced apartment software facilitates operators, like Roomspace, to deliver exceptional guest experience. 

“At Roomspace, we pride ourselves on providing an outstanding customer experience. Res:harmonics plays a pivotal role in recording and managing guest issues enabling our team to deliver exceptional customer service” - Christopher McCrow, Head of Marketing at Roomspace. 

Download the Ultimate Guide to Serviced Apartment Property Management Software 2023 to learn how property management software supports serviced apartment operators.

Request a demo to find out more. 

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